HOW TO MAKE YOUR FIRST MILLION ON YOUTUBE

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MEET JUSTIN

I'm a 24 year-old CEO of a media company and online content creator in the tech, lifestyle, and home industry with a total of 1.4 million combined followers and 94 million channel views. After dedicating every bit of the last decade on YouTube, learning and growing up in the industry has allowed me to build a media company with a growing team, work &Β travel with some of the biggest brands in the world, and reach over 7 figures of revenue through our in house platforms annually. My goal with the course is to help you understand and take control of the business side of YouTube through my philosophies and most importantly through case studies of some of the biggest business partnerships we have done.

MEET JUSTIN

I'm an internet entrepreneur and online content creator in the tech, lifestyle, travel, industry with a total of 1.3 million combined followers and 91 million channel views. I started How To Make Your First Million to help people transform their channel as a successful income generating online business.

MEET JUSTIN

I'm an internet entrepreneur and online content creator in the tech, lifestyle, travel, industry with a total of 1.3 million combined followers and 91 million channel views. I started How To Make Your First Million to help people transform their channel as a successful income generating online business.

Learn more about Justin
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GROWTH

Growing your social following is an important aspect of increasing your revenue. By understanding the modern day algorithm and best practices, you can use them to your advantage, and take control of your content.

NEGOTIATION SKILLS

Negotiation is an essential part of life, not only in business. In social media especially, it is important to create strengths, find your leverage, and position it with what aligns with the client you are seeking something from.

BUSINESS ACUMEN

With content, there is always a balance of art and business, both of which provide value and are important to varying degrees. By understanding the frameworks of an operational company, it ensures success, profitability, and longevity of your career.

COURSE SNAPSHOT

Learn the basics of content strategy on YouTube, the structures and approach of brand partnerships, and the frameworks of operating a successful business and media company with real life case studies.

CHAPTER 1+2
CHAPTER 3+4
CHAPTER 5+6
chapter 7+8
chapter 9+10
chapter 11+12
chapter 13

Chapter 1-2: Keys To A Successful Youtube Channel & Understanding and Utilizing the YouTube Algorithm

  • Chapter 1
  • From hobby to business
  • How I revived my channel
  • Why selecting an niche/industry is crucial for your success
  • How to pick a profitable niche/industry
  • How frequently you should upload
  • How much time should you focus on numbers

‍

  • Chapter 2
  • Recipe to a winning video (mindset)
  • Breaking down the Algorithm
  • Watch time
  • Click Through Rate
  • SEO - Title, description, tagging.
  • YT Thumbnail and Titles - the battle between beautiful and effective
  • Which metrics to focus on, and which correlate
  • How to thrive in saturated markets - stand out from competitors
  • QUIZ

‍

Chapter 3-4: Business Mindset & The 10 Revenue Streams

  • Chapter 3
  • Business Philosophy
  • Top Mistakes I Made

‍

  • Chapter 4
  • Types of Revenue Streams
  • Flagship Income Streams
  • Active Income Streams
  • Passive Income Streams
  • QUIZ

‍

Chapter 5-6: Maximizing Income Streams as a Creator & How to Work on Paid Partnerships

  • Chapter 5
  • My Revenue Breakdown
  • What other YouTubers are making

‍

  • Chapter 6
  • How to approach companies
  • Networking within agencies
  • When to produce free content
  • What is a media kit?
  • Taking past successful campaigns as a benchmark
  • Should you include specific pricing?
  • Creating the "perfect pitch" - structuring an email
  • Utilizing LinkedIn
  • How to use Canva
  • QUIZ

‍

Chapter 7-8: The Negotiation Process & How to Determine and Maximize Your Rates

  • Chapter 7
  • What you should know first & what you should prepare
  • Strategies on negotiation
  • How to negotiate competitively through market understanding
  • How to use Leverage while negotiating
  • 3 different scenarios of applying the skills
  • QUIZ
  • CASE STUDY

‍

  • Chapter 8
  • Reviewing my rates on Social Blue Book
  • Sharing your rates with other creators
  • Supply and demand
  • Production vs promotion pricing
  • Factors that influence your pricing & how to maximize them
  • QUIZ
  • CASE STUDY

‍

Chapter 9-10: Navigating Contracts & Re-investing in Yourself and Company

  • Chapter 9
  • Payment structures
  • What influencer contracts look like
  • What to look out for in contracts
  • QUIZ: Spot a bad deal/Red flags when working with companies
  • CASE STUDY

‍

  • Chapter 10
  • How much should you invest back into your business & How to invest your money and leverage your businesses
  • When to upgrade tools
  • Tips on saving money
  • Taxes and company structures

‍

Chapter 11-12: Organization and Workflow Tips & HOW TO GET FREE STUFF

  • Chapter 11
  • Workflow & Productivity apps
  • Equipment
  • Delegating work - hiring freelancers
  • Chapter 12
  • When you should ask for free product
  • How you should ask for free product
  • Examples of leverage we've done over the years

BONUS CHAPTERS

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  • How to make money on Instagram

TAKE CONTROL OF THE BUSINESS SIDE OF YOUR YOUTUBE CHANNEL TODAY

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