Why Should You take this course?

Justin has turned his passion for YouTube into a 7 $ figure business. He's a 25-year-old CEO of Feature Media, where he creates content for some of the largest brands in the world. Our content in the tech, lifestyle, and home industry has a total of 1.5 million combined followers and over 100,000,000 channel views. Through case studies with some of our biggest brand partners, he wants to help you turn your passion into profit.
Meet Justin


This is the course!

Chris SpawnPoiint

I joined the course with pretty high expectations. Knowing how successful Justin's channel, business and socials were, I assumed this course would be of a similar quality. And I was not disappointed. The course not only provides you with the information needed to get started on YouTube, but even for someone like me who's been doing it for a couple of years, it reinforced things I was already doing. It covers every aspect of running a successful business/channel, with tips and real use examples to help explain it. Not only that but the calm approach, pace, quality and bite size videos make it so easy to digest. This doesn't feel like a traditional course, it feels like a one-way video call where Justin is helping you out. It's awesome. I've said this to him already, but just watching one module instantly makes me feel inspired to create more. Thanks for the course, and I hope everyone who takes this is able to apply it to their own channel. Chris / SpawnPoiint

The Perfect Roadmap

Paul Bradford

I've been making YouTube videos part-time for nearly 8 years and have recently decided to pursue YouTube full-time. Justin's course is the perfect roadmap to navigate that transition. He pulls back the curtain on content strategy, income streams, and securing brand deals. I'm now much more confident about tackling the business side of YouTube and social media.

Finally a course that talks about the financial aspects of YouTube

Spencer Stanley

Justin has created a course that helps you understand how to create a successful YouTube channel and navigate the trickier financial aspects. In this course, I learned a lot about different revenue streams and how to make my YouTube channel a successful business. Paid sponsorships are rarely publicly talked about with transparency. This course was extremely helpful in teaching me how I can navigate them and make more money on YouTube.

Best course on negotiating brand deals and building a YouTube business I've seen

Eric Villa

This is the best course and demonstration on negotiating brand deals and building a YouTube business I've seen. I've always known having a YouTube audience was valuable, but I finally have the tools to articulate why it can provide value.


Mate Urbin

I had a really positive experience with Justin’s course. It covered a lot of topics that I didn’t know much about, from the basics of content strategy and growing your social following to writing the perfect pitch and even negotiating large brand partnerships on your own. There are tons of free videos on the internet on how to start a YouTube channel, but only a few talks about the business side of it. Justin’s insights and philosophies truly help you to understand the frameworks of an operational business and a media company. If you’re serious about YouTube, this course is a catalyst to success.


Whether you're just starting your channel or you've been struggling to build momentum, I know the feeling. From the how I make videos that appeal to YouTube’s algorithm, to my process of writing the perfect pitch and negotiating large brand partnerships, this course will teach you the frameworks of operating a successful business and media company. With over 8 hours of content, case studies, summary documents, and investment strategies, I’m confident this course can be a game-changer in your creative career.

Curriculum chapters

    1. What To Expect

    1. Learning Outcomes

    2. Getting Started On YouTube

    3. From Hobby To Business

    4. How I Revived My Channel

    5. Why Selecting A Niche Is Crucial For Your Success

    6. How To Pick A Profitable Niche

    7. How Frequently You Should Upload

    8. How Much Time Should You Focus On Numbers

    9. Wrap Up

    10. PDF: Keys To A Successful YouTube Channel

    11. Quiz #1

    1. Learning Outcomes

    2. Recipe To A Winning Video

    3. Breaking Down The Algorithm

    4. Click-Through-Rate (CTR)

    5. Watch Time

    6. Search Engine Optimization (SEO)

    7. How To Thrive In Saturated Markets

    8. Which Metrics To Focus On And Which To Correlate

    9. Wrap Up

    10. PDF: Understanding and Utilizing the YouTube Algorithm

    11. Quiz #2

    1. Learning Outcomes

    2. Business Philosophy

    3. Top Mistakes I Made

    4. PDF: Business Mindset

    5. Quiz #3

    1. Learning Outcomes

    2. Types Of Revenue Streams

    3. Flagship Income Stream

    4. Active Income Streams: Sponsorships

    5. Passive Incomes Streams: Ad Sense & Affiliate Marketing

    6. How To Sell On Ebay And Facebook

    7. How Passive And Active Income Streams Compliment Eachother

    8. Wrap Up

    9. PDF: The Revenue Streams

    10. Quiz #4

    1. Learning Outcomes

    2. My Revenue Breakdown

    3. How Much Other YouTubers Are Making: Graham Stephan, Ali Abdaal

    4. Wrap Up

    5. PDF: Choosing and Prioritizing Your Income Streams

    1. Learning Outcomes

    2. How To Approach Companies

    3. Networking Within Agencies

    4. When To Produce Free Content

    5. What Is A Media Kit?

    6. Pitch Decks

    7. Creating The "Perfect Pitch" - Structuring An Email

    8. Best Times To Send Emails

    9. Utilizing LinkedIn

    10. How To Use Canva - Online Design App

    11. Wrap Up

    12. PDF: How To Work On Paid Sponsorships

    13. Media Kit Template - InDesign File

    14. Media Kit Template - Canva Link

    15. Quiz: #6

    1. Learning Outcomes

    2. What You Should Know First & What You Should Prepare

    3. Strategies Of Negotiation

    4. How To Negotiate Competitively Through Market Understanding

    5. How To Use Leverage While Negotiating & Determining Amount of Leverage You Have

    6. 3 Different Scenarios Of Applying The Skills

    7. Wrap Up

    8. PDF: The Negotiation Process

    9. Quiz #7

    1. Learning Outcomes

    2. Reviewing Social Blue Book

    3. Sharing Your Rates With Other Creators

    4. Supply And Demand

    5. Production vs. Promotion

    6. Factors That Influence Your Pricing & How To Maximize Them

    7. Wrap Up

    8. PDF: How to Determine & Maximize Your Rates

    9. Quiz #8

    1. Learning Outcomes

    2. Payment Structures

    3. What To Look Out For In Contracts

    4. Wrap Up

    5. Quiz #9

    6. PDF: Navigating Contracts

    1. Learning Outcomes

    2. How Much Should You Invest Back Into Your Business & How To Invest Your Money And Leverage Your Business

    3. When To Upgrade Tools

    4. Tips On Saving Money

    5. Taxes And Company Structures

    6. Wrap Up

    7. Quiz #10

    8. PDF: Re-Investing In Yourself And Company

    1. Learning Outcomes

    2. Workflow And Productivity Tips & Apps

    3. Equipment

    4. Delegating Work - Hiring Freelancers

    5. Notion Template

    6. PDF: Organization And Workflow Tips

    7. Quiz #11

    1. When You Should Ask For Free Product

    2. How You Should Ask For Free Product

    3. Examples Of Leverage We've Done Over The Years

    4. Examples Of Free Product (Case Studies)

    5. Wrap Up

    6. PDF: How To Get Free Stuff

    7. Quiz #12

    1. Learning Outcomes

    2. Developing Your Personal Brand

    3. Analytics: Increase Followers & Engagement

    4. Rates & Brand Partnerships

    5. Wrap Up

    6. PDF: How To Make Money on Instagram

    7. Quiz #13

    1. Discount Code List

    1. Case Study #1

    2. Case Study #2

    3. Case Study #3

    4. Case Study #4

    5. Case Study #5

    6. Case Study #6

    7. Case Study #7

    8. PDF: Case Studies

  • Growth

    Growing your social following is an important aspect of inreasing your revenue. By understanding the modern day algorithm and best practices, you can use them to your. advantage, and take control of your content.

  • Negotiation

    Negotiation is an essential part of life, not only in the business. In social media, especially, it is important to create strengths, find your leverage, and position it with what aligns with the client you are seeking something from.

  • Business Acumen

    With content, there is always a balance of art and business, both provide value and are important to varying degrees. By understanding the frameworks of an operational company. It ensures success, profitability, and longevity of your career.

Pricing options


  • Will the course expire once I purchase it?

    You'll have lifetime access to the course, the community and all the PDFs.

  • Do I need to have a YouTube channel to start the course?

    No, it's not compulsory but I'd recommend that you set up a channel before the start of the course.

  • Do I need to have a certain number of subscribers to join the course?

    No. We do recommend that you have a channel set up I hope this course helps everyone move their channels forward regardless of what stage of the journey they're at.

  • What experience with YouTube do I need to have?

    No past experience of YouTube is required, you just need a desire to make YouTube part of your future.

  • I’ve made 100 videos already, is this course for me?

    The course is aimed at everyone of all abilities. However, if you are more experienced, skip through the first few intro chapters into the negotiating chapters. Having 100 videos provides you with a really solid foundation to grow, monetize and scale your channel and we hope we can help you do that through the lessons on the course.

  • What sort of channel is the course suitable for?

    The course is not tailored to any specific genre/style of video. The curriculum and processes in the course can be applied to any genre of video and we'll be on hand to help make sure that you feel able to apply these methods if you encounter any issues.

  • What is the minimum equipment required to take the course?

    There are no requirements for equipment and gear. All you need is something to film with so your phone is perfectly fine. I started filming off of my iPod touch back in the day.

  • What if I have specific questions for Justin?

    Please email for any questions. Justin will be participating in live webinars where he will be answering the most common course questions.

  • Do you have a return policy?

    We want the investment in this course to be an absolute no-brainer for you. So, if you watch the video lessons, complete the quizzes, and still don’t find the course useful, drop us an email and we'll happily refund your full payment within 30 days of the start of the course. However, please note that a refund only applies if you get through at least 50% of the course (lessons and quizzes). If you don't do the work, you won't get any value from the course.